We provide trade marketing consultancy and market development services to the American Peanut Council with our primary role being to identify new market opportunities in Europe.
We have successfully developed new import and distribution businesses in Scandinavia, Italy, Poland, Bulgaria and France. We also oversee APC’s trade and retail activities in Scandinavia and Poland. More recently, we have worked in the valuable ingredients market for flours, oils and paste.
Europe now accounts for 30% of Global exports to November 2019. More recently, Midsummer has been working with the APC in participating at Gulfood Dubai, Anuga Koln and, FIE Paris. We also conducted online research and evaluation of peanut products produced across all 28 EU countries that are used as inclusions in bakery, ice cream, confectionery, and recreational use.
