We deliver strategic development and trade representation for American Pistachio Growers in 5 countries - UK, Germany, Italy, Spain and France. We also advise on retail and promotional opportunities in the EU, as well as counselling industry membership on crisis management issues originating from EU headquarters in Brussels.
We work closely with PR teams in the above five countries to design, produce and distribute thousands of pistachio snack packs in significant sporting events across the region.
We also represent the American pistachio industry at trade events organised by Frucom Brussels, Waren Verein Hamburg and The Nut Association London. Since Midsummer expanded efforts into EU countries, exports to the EU have increased from 4.657M pounds to 195.6M in the 2020/21 crop year with an approximate value FOB value of $724M. The EU is now the industry’s largest export market.