We deliver strategic counsel, marketing communications and services for the Washington Apple Commission to build a premium trade position for Washington Apple in the region. In addition to the UK and Western Europe, we have also conducted market development activities in Eastern Europe, Middle East and India.
One of the highlights of our work WAC was to introduce the twin layer 60x40 pack concept to the industry, thus opening up the major retail business for premium graded apples.We have also developed the Washington Red brand identity, launched Washington Pink and developed the market for the Washington Organic range.
We are currently managing the booking, design, and execution of the Berlin Fruit Logistica for Washington Apples, in collaboration with USA Pears, and USA Northwest Cherries.
